PHOTOS & TEXT
It’s snowing heavily outside. Pauli is driving towards the Pinguino shop. He’s one of the three owners. The shop is located in an old factory built in 1890. There’s no running water or heating in the factory. It’s ten o’clock in the morning. He turns on the lights and the whole shop blinks for a while. Pauli sighs and looks around trying to figure out where he stopped on Friday. He puts on the mask and thinks what the hell he's doing there.
Surfboard shop in the middle of Finland is something really unique. If you try to think what’s the point, please stop. It really doesn’t make any sense and that’s the beauty of the whole idea. These three guys are working their asses off the whole winter. They can hardly remember how it feels like to walk on sand but the dream keeps them going.